Why Singapore?

Singapore serves as a premier hub for businesses targeting South East Asia and the broader Asia Pacific region. Its strategic location, stable political environment, and world-class infrastructure make it highly attractive for inbound investment aimed at regional markets, with agencies like the Singapore Economic Development Board (EDB) providing valuable support and resources for companies setting up operations. Concurrently, Singapore fosters a dynamic startup ecosystem, where local enterprises receive significant backing through grants and outbound growth support from Enterprise Singapore (ESG), enabling them to innovate and expand internationally. Many companies also leverage Singapore as an effective regional sales office base, taking advantage of its connectivity and the presence of skilled outsourced sales providers capable of delivering market access across the diverse APAC landscape. These combined strengths position Singapore as a strategic and well-supported base for regional business expansion.

Based in Singapore since 2008, Wooli Holdings Pte Ltd has gained extensive regional and international experience. Our consistent focus over this period has been supporting promising early-stage companies. We use this experience to understand the needs of founders and provide practical support aimed at business growth.

We assist early-stage companies primarily through investment and consulting. Our investment activities include strategic investments in early-stage venture funds and making direct investments in entrepreneurs, especially those with strong domain expertise. Alongside this, our consulting services offer practical help in areas such as strategic planning, funding preparation, go-to-market planning, and sales strategy development, assisting these companies in meeting their growth objectives.